The GLA is the latest offering in the Mercedes range: a 4x4 with strength and beauty, full of creativity.

The original commercial was shot using multiple passes of motion-control elements, with a transition through to a prototype car - the production car wasn't then available. Our task was to recreate the reveal shot in 3D using the CAD files of the production car and a newly selected section of the motion-control footage. From the CAD files we created 3D models of the car textured in stone and the photo-real production car, as well as the environment. Using 3D tracking data from the motion-control footage we matched the selected camera move and then composited our 3D elements to create the final shot.

Building on the 3D reconstruction of the GLA packshot we did for France earlier in the year, we were able to rework the shot for the Chinese market.

The GLA for China has a re-styled trim and a completely new front section, new wheels, new lights and new roof detail. Using the 3D file supplied by Mercedes we were able to incorporate the design changes into the existing commercial, retaining the lighting and tonality of our previous version.