Most of our product replacement work for Gillette has been of razors, canisters or other hardpacks, but in this case the re-labelling of a facial scrub meant dealing with a squeezable pack.

Several shots in the commercial required only tracking and compositing, but in the most complicated shot the actor lifts and squeezes the pack to dispense the gel.

Achieving the desired result meant tracking our 3D model to the original action and then deforming it to match the squeeze action.