We were supplied with flat artwork and some reference footage for this shot. We sourced a physical razor here in the UK from which we were able to model the razor and the packaging in 3D.

The three dimensional flexibility of our new model allowed us to add as much rotation as required in the animation of the product and delivered a very realistic shot, full of depth and detail.

In this job for Gillette there was no product replacement as such: the handle of razor simply had to be re-coloured gold and black.

We achieved this with a mixture of rotoscoping and grading.

All three products had to be replaced, as well as their reflected images. Due to the smaller size of the new Wash/Scrub pack, the man's T-shirt also had to be extended.

It's not so much of a challenge replacing labels from flat artwork, but occasionally the colour of the top of the product changes too, as in this case. Regrading it didn't work well enough - in the end we painted one and tracked it into position.

Most of our product replacement work for Gillette has been of razors, canisters or other hardpacks, but in this case the re-labelling of a facial scrub meant dealing with a squeezable pack.

Several shots in the commercial required only tracking and compositing, but in the most complicated shot the actor lifts and squeezes the pack to dispense the gel.

Achieving the desired result meant tracking our 3D model to the original action and then deforming it to match the squeeze action.

This shot needed new labels for both packs, replacing the large graphics on the generic pack, and less obvious ones on the Gillette pack.

The most challenging part of this job was tracking the generic shower gel as it was first picked up, and then knocked over in the avalanche of objects.

We were asked to remove the animated 'Embrace' and '5', as well as to change the background.

Sometimes it's relatively easy to patch products and isolate them from their background, but in this case we decided that we'd get the best result by recreating the razor in 3D, and matching the camera move.

For this shot we were supplied with a Standard Definition 4:3 product sequence and some stills of a new razor, and asked to recreate the shot.

We modelled the razor in 3D and remade the animation and background sequence in High Definition. A little while after we'd presented our finished work the edit changed but, as we had recreated all the elements in the shot, we were able to adjust the animation to meet the client's new brief.