Lay's – also known as Walker's – are a leading international snack provider. Their campaign which uses Lionel Messi as the face of the brand's UEFA Champions League sponsorship is shown all over the world.

We have created multiple international versions with different pack colours and flavours. This approach has radically reduced the time needed to shoot all the array pack permutations.

As part of the campaign for the UEFA Champions League sponsorship, Lay's created this commercial depicting a group of friends having fun, watching football and, of course, sharing crisps. We worked on two generic versions of the commercial for international use.