We have undertaken a wide number of pack replacements for Apertina. Most of them have been fairly straight forward in commercial label replacements as well as packshot revisions.

However, one request needed a little more thought. We were given a packshot with a three pack line to work with, but were asked to remove the left hand pack and possibly zoom in to the two remaining packs. This approach would have created a very odd composition.

Rather than do this we suggested that we recompose the packshot. To do this we cut out the two required packs, created a new background using sections of the original shot as well as some other photographic elements and remade the shot.