These Apetina Feta cheese commercials for Scandinavian countries were mostly straightforward label replacements.

The new packshot for Norway included a differently shaped softpack which required re-making the parts of the background which were no longer covered up.

We have undertaken a wide number of pack replacements for Apertina. Most of them have been fairly straight forward in commercial label replacements as well as packshot revisions.

However, one request needed a little more thought. We were given a packshot with a three pack line to work with, but were asked to remove the left hand pack and possibly zoom in to the two remaining packs. This approach would have created a very odd composition.

Rather than do this we suggested that we recompose the packshot. To do this we cut out the two required packs, created a new background using sections of the original shot as well as some other photographic elements and remade the shot.

These Apetina Feta cheese commercials for Scandinavian countries were mostly straightforward label replacements.

We were supplied with flat artwork and tracked the existing packs, changing the labels and replicating the lighting and reflections.